The Great Work of Thomas Jefferson :: Politics Political Essays

The Great Work of Thomas Jefferson Thomas Jefferson was at the center of American history for more than half a century. He was a man of many talents, he was the author of the Declaration of Independence, and he was the third President of the United States. Thomas Jefferson had many talents. One of his talents was that he was an architectural engineer. With this talent he helped design many things like the city of Washington D.C., the University of Virginia, and his home called Monticello. He designed the rotunda for the University of Virginia library in 1821 (Greene 37). Another talent that he had was that he was a really good writer. Only Abraham Lincoln was equal in writing talents as Jefferson. It was said of Jefferson that he "could put words together and fashion them into a powerful weapon," (Greene 10). He also was a great educator. Jefferson would study fifteen hours every day when he was young, because learning was important to him, (Greene 11). He wanted people to have a chance to learn. So he started the University of Virginia. He planned the buildings and chose the teachers. He was known as the father of the University of Virginia, (Greene 40). He was one of the leading scientists of his day in America. He tried new ways of planting crops and raising animals, (Greene 37). He was one of the first farmers to grow tomatoes in the United States, (Greene 25). One of his other talents was that he was a creative inventor. He invented a machine that could write two copies of a letter at the same time. He invented a tiny elevator called a "dumbwaiter" to carry things up to his dining room from the basement. Jefferson also invented storm windows, a chair that turned, and much more, (Patterson 25). Jefferson was chairman of the committee to write the Declaration of Independence. He was asked by the other four members of the committee to write the first draft of the Declaration. When he wrote the Declaration of Independence, he wrote it with common words and phrases so all could understand the plain truth of his statements. He did not consult a book or pamphlet when writing it. Everything came straight from his mind and heart, (Patterson 36). He made many changes to the Declaration before he was happy with what he wrote. He was known throughout the colonies as a great writer on political issues.

Marketing Mix (4 P’s) of Milo Essay

Milo: In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a very tasty way to get many of the nutrients you need to grow strong. Product: ‘Milo’ the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bournvita and Boost was no easy task for Nestle. Being the fifth player in the brown beverage market, the drink was up against Bournvita which had an enviable market share of 40% and SmithKline Beecham, a strong contender, especially in the south. After establishing Milo as the world’s number one energy drink and its taste benefits, the attention shifted to presenting its emotional benefits too. The focus was now on revamping the brand image from being a tasty energy drink to one that provided extra energy to ‘win’. New Milo is for active, growing children its energy releasing B vitamins give them the extra energy, vitality and stamina that make them winners. Milo, the chocolate milk beverage targeted essentially at teenagers in the urban marketplace is the fastest selling product here. The only surprise finding being that instead of growing up kids, senior citizens like to have it everyday with their glass of milk. Milo now has Actigen – E which consists of Vit B1 (Thiamin)helps the body release energy from carbohydrates during growth and muscle Vit B2 (Riboflavin)helps body release energy from protein, fats and carbohydrate metabolism, helps improve athletic Vit B3 (Niacin)associated with the catabolism of nutrients and the production of energy Vit B5 (Pantothenic acid)essential in the metabolism of protein, fats and carbohydrates release of energy Vit B6 (Pyridoxine)together with related compounds, cofactor the enzymatic conversion of amino-acids and  glycogen Vit B8 (Biotin)required for specific enzymes involved in energy metabolism to function Vit B12 (Cobalamin)helps keep cells in the circulatory, nervous and digestive system in good working condition, regulates the body’s oxygen at a level that promotes release of energy Vit C (Ascorbic Acid)increases the absorption of dietary iron from the intestine to the body Ironessential for transporting oxygen from the lungs to the tissues for storage: significant in the oxidative p roduction of energy Calciumessential in cellular metabolism, involved in muscle contraction, transmission of impulses in nerves, blood clotting mechanisms and enzyme activation Magnesiumneeded for over 30 enzyme system in the body to function effectively, necessary in both anaerobic and aerobic energy generation Phosphorouscrucial in the metabolism of all major metabolic substrates; co-factor in a variety of enzymes and is the reservoire for metabolic energy Promotion: Using the consumer insight that mothers are driven by a need to support their sons’ hard work and help them succeed when under pressure, the agency launched an impressive ad campaign. The research following the campaign revealed the need for Milo to be perceived as a drink with 2 strong deliverables- Energy and Taste. Thus a strategy was adopted wherein the agency targeted children belonging to the age group of 7-12 years and through them their mothers. The strategy worked and led to a 40% volume growth, with the market share growing to 8.8%. The agency came up with commercials addressed to children as the target audience and mothers as the secondary audience. The campaign proved to be successful with the drink emerging as the No. 2 brand in 3 out of 4 zones, and its market share growing to an impressive 11.4%. Not satisfied, the agency undertook another research, which revealed two issues that needed to be addressed immediately. Firstly the pester power, which in this category was not very high and secondly, the fact that Milo’ s brand promise of winning was unfortunately being perceived as an advertising/ marketing claim. Hence Nestle embarked into yet another campaign, this time with the intention of improving the brand image by overcoming a mother’s apprehensions and getting her to subscribe to the brand promise. Other than that it takes an active part in the sponsorship of sports event at both school & colleges, they also  distribute T-Shirts having Milo logo and other such apparel. This helps company to promote their product as well as build their Brand Awareness. Place: Distribution is the most important thing next to sales. Sales are not possible if the distribution network is not effective. If the product is not available in the market at the right time & at the right place the customer may switch to another product which can be a great loss the company. Distribution Pattern followed by Milo: Price: Taking competition into consideration Milo provides its product at an affordable price to the customer than any other HFD in the market and no compromise on quality is made. Because of such competitive price it is also catering to the middle class & lower middle-class. Milo Weight(gm)Box pack (Rs) 20045 50099 1000180 Packing: Milo comes in an attractive Box pack which is green in color which is very attractive and eye catching other than that it is light weight as compared to the bulky glass jars of other companies, and it is also convenient to store & handle. With glass jar there is always a chance of breaking and harming the child if he tries to have milk on his own. But the packaging of Milo is so convenient that a child can easily prepare his own milk preparation and have it whenever he wants.

The Main Causes of the French Revolution - 2204 Words

Notes! I. Causes of the French Revolution 1. International: struggle for hegemony and Empire outstrips the fiscal resources of the state 2. Political conflict: conflict between the Monarchy and the nobility over the â€Å"reform† of the tax system led to paralysis and bankruptcy. 3. The Enlightenment: impulse for reform intensifies political conflicts; reinforces traditional aristocratic constitutionalism, one variant of which was laid out in Montequieu’s Spirit of the Laws; introduces new notions of good government, the most radical being popular sovereignty, as in Rousseau’s Social Contract [1762]; the attack on the regime and privileged class by the Literary Underground of â€Å"Grub Street;† the broadening influence of public opinion. 4.†¦show more content†¦| Discontent was becoming more general and vocal. Discontent was no longer confined to one section of society. This new Disposition of Mind had encouraged various sections of society to become more vocal and critical of the system. People were now willing to speak up about their grievances and their was more pamphlets published in this time. The Aristocrats were denouncing the monarchy’s absolutism The Nobility had long been discouraged by their loss of rights. They worked hard at getting themselves in positions of power that surrounded the monarchy. The special concern of the nobles was to see that the King did not introduce tax reform. They wanted more political power to make sure events like this did not happen. While they denounced the monarchy’s absolutism they wanted to set up their own form of it. The Bourgeoisie also attacked it; they also attacked privileges of the Nobility For centuries the Bourgeoisie had accepted a position of social inferiority to the nobility. Due to the increasing monopoly that the nobility held on privileges as well as the Bourgeoisie’s own improving conditions, many Bourgeoisie began to despise the aristocracy. They also despised the absolutism of the monarchy. They had been the most influenced by the Disposition of mind. The peasantsShow MoreRelatedMain Causes Of The French Revolution996 Words   |  4 PagesThe commencement of the French Revolution arranged the country of France being at the brink of bankruptcy. Causes for this brink are easily seen. King Louis XVI and Queen Marie Antoinette, lavished money on themselves and residences such as Versailles. Queen Marie especially, over spending money and was seen as a wasteful spender. The government, found that funds were depleting due to wars in the same manner as the funding for the American Revolution. Deficit spending, a government spending moreRead MoreWhat Are The Four Main Causes Of The French Revolution1175 Words   |  5 PagesChapter 23 Questions 1. 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