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Macbeth Retold and Macbeth Similarities Essays

Macbeth Retold and Macbeth Similarities Essays Macbeth Retold and Macbeth Similarities Paper Macbeth Retold and Macbeth Similarities Paper Paper Topic: Macbeth Macbeth Retold and Macbeth share numerous associations, yet have fundamental contrasts. Exhibit reality of this remark through a point by point conversation of Brozels film and Shakespeares dramatization. Macbeth Retold utilizes topics, a changed plot to be increasingly available to a contemporary crowd and overstated characters to affect watchers. Retold additionally uses setting to make an emotive air. In like manner Shakespeare Macbeth utilizes an assortment of topics that reflect Elizabethan occasions, a chronicled plot and language highlights, pertinent to Shakespeares setting. In spite of the fact that connections and onnections do exist between the two writings contrasts are additionally obvious. These distinctions improve the passionate reaction and the understanding that a cutting edge crowd may assimilate from Brozels Macbeth Retold. Brozel made Macbeth Retold In 2005 and it Is his Interpretation of the previous play. The plot Is comparative In that key occasions and characters show up In the two writings. Brozel decided to speak to the system of the Scottish nobles through the progression of a present cafés kitchen, however changing the setting that occasions occur in. Joe Macbeth, Brozels contemporary quivalent of Shakespeares hero, is head cook and with his significant other, Ella (Lady Macbeths filmic parallelb they intend to murder the big name culinary specialist/proprietor Duncan Docherty-so that Joe would take responsibility for café. The plot, however more so the setting, was changed so It reverberate with individuals of today. Joes character is anything but difficult to interface with as he is exhausted, which is apparent by the dark circles under his eyes and his absence of rest. He additionally replies to an egotistical chief and gets aggressive needing to get what he accepts he merits of. In Shakespeares Macbeth the proposed udience reacted to the settings, for example, the result of war, and palaces, for instance. The idea of Scottish honorability, the perfect right of Kings, Princes and Thanes is a theoretical idea for some individuals today, so it is improbable that Retold would have been as fruitful if Brozel had not made changes to the plot and setting. Comparative subjects are utilized by the two authors to bring out feelings In their individual crowds. Through the relationship of Joe and Ella, Brozel questions the dynamic of a marriage. Shakespeare utilizes Macbeth and Lady Macbeth to re-lnforce he job of a lady, as that of a detached friend, true to form inside Elizabethan culture. Ella and Lady M both have goals and are driven, and they control their spouses. Woman Ms well known expression l dread thy nature, It is too full othmllk of human consideration. (1. 5. 15-16) shows she is questioning Macbeths manliness. Ella additionally utilizes a comparative line for a similar impact, as she endeavors to convince Joe to submit murder. Woman M and Ella share some shared objectives yet Ellas character can be a greater amount of an equivalent to her significant other. This Is because of the socially acknowledged job that lady have. Ella is Hostess/front of place of the café where she and Joe work. She keeps up an exceptionally exclusive expectation, which can be seen in the scene toward the start of the film as she Inspects the table before they open for the evening. This represents the significance she puts on her position and might be a factor for why she t front of house to go to squander. The Elizabethan perfect of the chain of being and normal world versus unnatural is exceptionally obvious in Macbeth. Divine beings represenitive on Earth is the King, and when Macbeth murders Duncan he upsets the chain of being and causes issue. By Macbeth usurping Duncans seat unnatural things begin occurring, ponies eating one another, owls chasing and executing birds of prey are both referenced in Act 2 scene 4. Macbeths and Lady Ms winding into craziness and precariousness is additionally an unnatural outcomes of the homicide submitted. Shakespeares character Macbeth was defective, he got aggressive after his experience with the Weird Sisters, and he needed what they guaranteed. He was Jealous and as the play advanced he got haughty, which in the long run lead to his demise. The individual Journey that he attempts and the moves he makes are nderstandable to crowd individuals. They may differ with Macbeth killing Duncan, yet the desire that lead Macbeth to submit the homicide can be seen. Conversely through Retold, Duncan was depicted as a considerably more narrow minded and vain man than King Duncan. Joes character is an enthusiastic gourmet specialist who is brimming with energy, which is exhibited in the principal scene when he is cooking. He begins singing noisily and urges the other staff to do as such. This energy for cooking and for his work is later changed into outrage and outrageous practices. The two ays that every arranger has decided to have their Macbeth are unique, however the two Macbeths have a similar fundamental defects, making them relatable. Brozel utilizes film procedures because of his varying middle. While Macbeth utilizes composed strategies, for example, emotional incongruity, where the crowd has a general view and thought of the plot contrasted with characters who are restricted to information, they learn in scenes they are engaged with. A case of emotional incongruity in Shakespeares play is the point at which the crowd learns in Act 1 that Macbeth has been named Thane of Cawdor, when drawn closer by the Weird Sisters-Macbeth himself doesn't have the foggiest idea about this. Making what the Sisters let him know and Macbeths response sensational incongruity. Symbolism is likewise utilized in the two writings, but since Macbeth Retold is a film the symbolism and utilization of shading is increasingly suggestive for todays responders. At the times paving the way to the celebratory breakfast scene (which matches the meal scene in Shakespeares play) Joe is at first delineated as remaining in the corridor taking a gander at his appearance in a metal entryway, behind him is a dark red window ornament. The picture given to those viewing is a misshaped perspective on Joes face with red surrounding him. This picture is a striking one, as it carries on he dark, white, and red shading pallete however it likewise solidifies the possibility that Joe isnt actually a hero and that looks can be misdirecting. The red in Brozels film represents the slaughter Macbeth causes in the first play. Brozels Macbeth Retold and Shakespeares Macbeth are connected from numerous points of view. Through plot, characters, and a few topics. However they share particular contrasts including every macbeth character attributes, setting and perspectives on lady in the public eye. Since Brozel made changes to his Macbeth Retold it got fruitful as a film. The distinctions fortified the achievement.

How Many Personality Traits Are There

How Many Personality Traits Are There Theories Personality Psychology Print The Amount of Personality Traits That Exist By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 08, 2020 Dimitri Otis / Getty Images More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology How many personality traits do you think exist? How many personality traits can you list just off the top of your head? Outgoing, friendly, kind, cranky, lazy, mean. You can probably rattle off a lot of different descriptions that apply to personality, but do each of these really represent a specific personality trait? Psychologists have tried to determine just how many personality traits there might be, and the numbers vary dramatically from one expert to the next. For example, Gordon Allport suggested that there were more than 4,000 different personality traits while Hans Eysenck proposed that there were just three. Today, the most popular theory suggests that there are five broad dimensions of personality.?? Many of the terms that we might use to describe a persons personality would fall under one of these five core dimensions. So instead of thinking of personality as made up of thousands of different individual traits, many experts would suggest that it is made up of several broad groups that encompass all of these trait descriptors. The Quest to Determine How Many Personality Traits Exist The trait theory of personality suggests that personality is composed of a number of broad traits. Outgoing, kind, aggressive, and energetic are just a few of the terms that might be used to describe some of these traits. But just how many different personality traits are there? There have been a number of different theories proposed over the years with regards to exactly how many traits there might be. The following are some of the estimates and theories put forth by different experts. Allport: Thousands of Traits Psychologist Gordon Allport was one of the first to categorize these characteristics: He created a list of more than 4,000 personality traits. Allport grouped these traits into three different categories: cardinal traits, central traits, and secondary traits. Cardinal traits are those that are so dominant that they are expressed across situations and various parts of a persons life. This type of trait is considered rare.Central traits are the core traits that tend to remain relatively stable throughout life. Many trait theories of personality focus on these traits. These traits serve as the building blocks of personality.Secondary characteristics are those that emerge in certain situations. These can be inconsistent and may not remain stable over time. Cattell: 16 Traits Later, psychologist Raymond Cattell narrowed this expansive list down to 16. Using a statistical technique known as factor analysis, Cattell whittled down Allports original list of approximately 4,000 traits to what Cattell called the 16 source traits. He believed that these underlying traits were what influenced the behaviors that are referred to as personality. His list of 16 factors included apprehension, emotional stability, openness to change, self-reliance, and sensitivity. Each factor represents a dimension and he suggested that people could be high or low (or in the middle) with regards to a particular trait. Eysenck: Three Traits Psychologist Hans Eysenck narrowed the list of traits down even further, suggesting that there were just three. He believed that Cattells system included too many similar traits and originally proposed that human personality could be explained using just two factors: extraversion/introversion and emotional stability/emotional instability. He later added a third factor known a psychoticism, which related to a persons tendency to be psychotic or sociopathic. Contemporary View: Five Personality Dimensions Today, one of the most popular theories is Costa and McRaes five-factor theory. Often referred to as the big five, this theory suggests that there are five broad personality dimensions. Each dimension exists as a continuum and an individuals personality can lie at any point on that continuum for that particular trait. The five dimensions are: ExtroversionAgreeablenessConscientiousnessNeuroticismOpenness As an example, if you listed traits such as cheerful, happy, kind, and helpful, those might fall under the broad categories of agreeableness and conscientiousness. Learn More About the Big 5 Personality Traits It is important to remember that each of these dimensions represents a continuum. People may be high in a dimension such as extroversion while they are low in a dimension such as neuroticism. It is where people fall on the continuum for each dimension that helps make up their unique personality.

Recycling Old Paper to Make Beautiful Handmade Paper

You can make beautiful paper for yourself or as gifts from recycled scraps of just about any paper  that you can find. By adding decorative items such as flower petals, you can create striking personalized stationery. This is a fun, inexpensive craft project that results in a unique, useful, handmade product while benefiting community recycling efforts. Paper for Recycling Steer clear of waxed cardboard, but otherwise you can use pretty much any type of paper products. These include:   Construction paperPrinter paperMagazinesJunk mailToilet paperPaper towelsPaper bagsNewspapers (will produce a grayish paper)Card stockNon-waxed cardboardNapkins Decorations Many materials can be added to the paper for decorative effects. You might wish to add flower or vegetable seeds to the paper, which then can be planted by the recipient if you use it as a gift. Materials to try include: Flower petalsSeedsFine leaves or grassFoilString or yarnDryer lintFood coloring (for dyeing your paper)Liquid starch (to make your paper less absorbent so that you can write on it with ink) Build a Frame While you can make the paper you gather into pulp and create a rough product just by pouring the pulp out and allowing it to dry, you can also form your paper into a rectangular sheet by using a frame. You can make a frame by duct-taping an old piece of window screen onto a small rectangular picture frame, or you can staple the screen onto the frame to make the mold. Another option is to bend a wire coat hanger into a shape of your choosing and slip old pantyhose around it to act as a screen. Make Your Paper Here is how to pulp the old paper together with water, spread it out, and allow it to dry: Tear the paper (feel free to mix different types) into small bits and put the pieces into a blender.Fill the blender about 2/3 full with warm water.Pulse the blender until the pulp is smooth. If you are going to write on the paper, blend in 2 teaspoons of liquid starch so it will not absorb ink from a pen.Set your mold into a shallow basin or pan. You can  use a cookie sheet or a sink. Pour the blended mixture into the mold. Sprinkle in your mix-ins (thread, flower petals, yarn, etc.). Shake the mold from side to side, keeping it in the liquid, to level out your paper pulp mixture.Absorb the excess water. You have a few options for doing so. You can remove the mold from the liquid and let the paper dry in the mold without absorbing the liquid. Or you can flip the paper  out onto your counter top or a large cutting board and use a sponge to wick away any excess water. Another option is to press a cookie sheet onto the paper to squeeze out the excess liquid.Air-dry the paper on a f lat surface. The resulting paper can be used as writing paper or to create  elegant greeting cards, to make or line envelopes, to wrap gifts, to fashion  gift bags or collages, or for any other use you can think of.

Analysis Of The Unseen Truth In A Dollhouse By Henrik Ibsen

Ruchit Patel Professor Bonds English 112-11 20 July 2017 The Unseen Truth in A Dollhouse A Dollhouse by Henrik Ibsen is a play that focuses on the women empowerment, basically in the late nineteenth and early twentieth century. In today’s era, both women and men rub shoulders together in every field. But when Heneik Ibsen wrote this play in 1879, women were considered powerless. Not every woman in the society had ability to decide the outcome. Divorce was not the option, women were obliged to live the way society demanded. As years go by, society views also changed and women are not only considered â€Å"housewife† but considered a symbol of strength. Nora is the protagonist of the play, is overwhelming controlled and emotionally tortured by†¦show more content†¦20-23). Torvald’s refusal to borrow money shows the character of a strong independent man. But, after reading the first letter written by Krogstad, Torvald calls Nora a â€Å"foolish woman† (3. 305). He blames Nora’s father for Nora’s ‘’want of prin ciple’’ (3. 235-236) and blames her of having no religion and no morality. He even calls Nora a ‘’miserable creature’’ (3. 232). By saying so, Torvald makes a very bad impression on their relationship. As a husband Torvald’s responsibility was to appreciate and help Nora. But the harsh behavior of her husband provoked Nora to leave her house. Nora’s departure will undoubtedly be a costly decision. Whether, the children will be better off is questionable. Although the Helmer’s children are raised by a nurse and their own parents are virtually strangers to them, completely severing paternal bonds can have unforeseen consequences. As Dr. Rank’s father anticipated that his promiscuity would have lifelong and fatal effects on his son. Similarly, Nora cannot predict how her absence will influence her children. However, it is a matter of self-preservation for Nora: she cannot continue to deny her own growth while encouraging growth from her children. Nora realizes that she is indeed not fit to be either a true mother or a wife due to her innocence and lack of self-education. Nora’s ultimate decision to leave the house is justifiable. Nora feels that she is utterly trapped in

Ethical Issues in Marketing Free Essays

string(31) " they actually need replacing\." TABLE OF CONTENT S. NO| Particulars| Page no| 1. | EXECUTIVE SUMMARY| 5| 2. We will write a custom essay sample on Ethical Issues in Marketing or any similar topic only for you Order Now | INTRODUCTIONETHICAL ISSUES IN MARKETING| 6| 3. | FAMOUS CASES(UNETHICAL MARKETING PRACTICES)| 9| 4. | PRIMARY STUDY| 12| 5. | REPRESENTATION OF DATA| 13| 6. | INTERPRETETION| 23| 7. | RECCOMENDATION| 24| EXECUTIVE SUMMARY This report outlines the concept of ethics in marketing and the famous cases that have emerged in the past regarding unethical marketing practices by businesses. hrough this report we have also tried to find out how sensitive are the common people to the issue of ethics in advertisements and how do they perceive the contents shown in the advertisements nowdays. For this purpose we had conducted a study amonga sample of 50 students of age group 20 to 24 yrs. The research tool used in the study was that of a questionnaire. The study reveals that while most of the people are sensitive to the issue of unethical advertisements, there are also a few who believe that nothing much can be done in this respect and are a little ignorant towards such issues. They have been and will continue purchasing a brand even after perceiving its advertisement as unethical. Our recommendations to the companies that deal in such practices is that they should thrive to stick to their ethics and moral value and instead should concentrate on providing their customers with such services and products that will add value to them and their lives. MARKETING AND ETHICS Marketing industry is a very broad industry and also one of the core business functions that every business enterprise practices in order to effectively cater to the needs of the customers. arketing leaders thrive to create the look and feel of a brand and to make strategies to engage and inform customers about the same. for this purpose the marketers are today using print ,electronic and social media as their vehicles,as these mediums are pervasive and their powerful forces shape attitudes and behavior in today’s world. The reason for this is the tremendous growth and development in the field of   Information and Communication technologies. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just the same. also , Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. But at the same time these developments have given rise to a number of ethical issues. the globe is indeed becoming a smaller place but the marketers have to bear in mind national, local and cultural sensitivities. Very often, in the hope of capturing a large share , marketers jump in new markets without keeping in mind ethnic and social issues associated to certain areas. marketers today ignore and exploit the social sentiments and factors of the customer groups ,in order to maximise their profits and make fast bucks. this leads them to engage in unethical marketing practices. unethical marketing decisions can be made in following marketing areas: * Supply chain * Advertising * Pricing * Product Supply chain: Only being an ethical company is not sufficient. These days, leading brands are judged by the company they keep. Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. every company is a part of a supply chain since almost every company buys unfinished inputs provided by many other companies before refining them and passing the finished goods to the consumers. Supply-chain management is a strategic issue. It has an effect on a company’s brand and it now concerns managers and board members. Excellent companies are the most ethical in their practices . Excellent companies lead on best practices. A business is said to be having an unethical supply chain if any of the elements of its supply chain ie suppliers/contractors/distributers/sales agents are practising unethical practices like, use of child labour or forced labour, production in sweatshops, violation of basic rights of workers, ignoring health safety and environmental standards. Advertising: Advertising is the most important tool for marketers to promote their products and to make the consumers aware about the same. Advertisements play an important role in inclining and attracting the potential customers towards the product. However nowdays advertisements are under scrutiny for being unethical. Unethical advertisements include misleading advertisements that make false claims, obscene /offensive and indecent ads that hurt religious or social sentiments of people. To sum up, some of the ethical issues in advertising are: Vulgarity/obscenity Misleading advertisements and deception Puffery Stereotype Racial issues Feature of Unethical advertisement on television has been a hot issue in the past days in our country,with the Advertising Standard Council of India receiving 777 complaints regarding 190 ads. it has been discussed later in the project and also a primary study has been conducted regarding the ethics in advertisements in our project. Pricing: Pricing is a very important part of marketing mix and is a decision of strategic nature. a company has to do sufficient amount of analysis to decide on the priceof its product. ompanies can sometime deal in unethical and even illegal pricing. Unethical pricing practices cause customers to believe that the price they pay for some unit of value in a product or service is lower than it really is. This might also include making false price comparisons, providing misleading suggested selling prices, omitting important conditions of the sale, or making very low price offers available only when other items are purchased as well. other unethical pricing stratgies include: price discrimination,price skimming,price fixing. Product: Several product-related issues raise questions about ethics in marketing, most often concerning the quality of products and services provided. Among the most frequently voiced complaints are ones about products that are unsafe, that are of poor quality in construction or content, that do not contain what is promoted, or that go out of style or become obsolete before they actually need replacing. You read "Ethical Issues in Marketing" in category "Papers" An organization that markets poor-quality or unsafe products is taking the chance that it will develop a reputation for poor products or service. False or greatly exaggerated product or service claims are also deceptive. When packages are intentionally mislabeled as to contents, size, weight, or use information, that constitutes deceptive packaging. Selling hazardous or defective products without disclosing the dangers, failing to perform promised services, and not honoring warranty obligations are also considered deception. Other product related issues include animal testing and manufacturing products that harm the ecology and environment and exploit the already scarce natural resources. FAMOUS CASES LOREAL (UNETHICAL ADVERTISEMENT AND PROMOTION STRATEGY) Loreal is amongst the biggest brand names in personal care and beauty products in the world with a huge line of products and brands under its umbrella ,operating in over 130 countries around the world. However this company has been in news recently ,but for wrong reasons. The company has been time and again been accused of airbrushing its models in order to make them look fairer. The latest addition in its line of controversies is its advertisement that features indian origin actress Freida Pinto. This ad has created controversies because of the fact that the actress appears to be airbrushed as her skin tone has been lightened . Earlier same controversy of airbrushing happenend when singer Beyonce featured in one of Loreal’s ad. The company is seemingly promoting fair skin tones as compared to dark skin tones and is inculcating a sense of insecurity amongst women around the world with regard to their complexion. another case of Loreal’s criticism over fakery in its advertising is of year 2007. the company was condemned for producing ‘misleading’ mascara adverts featuring Penelope Cruz. The TV and magazine advertisements claimed that women could have up to 60 per cent longer eyelashes with its Telescopic mascara. But actually it was later revealed that Cruz was wearing false eyelashes in the ads for Telescopic, and the company was forced to include disclaimers during its advertisements making such issues clear. It is for these reasons that the company is viewed by activists as the face of modern consumerism – a company that tested its cosmetics on animals, exploited the sexuality of women, and sold their products by making women feel insecure. Moreover, Nestle owned 26 percent of L’Oreal. Nestle was one of the most boycotted companies in the world for its alleged unethical business practices and aggressive promotion of baby milk in developing countries as discussed above. NIKE AND APPLE INC. (UNETHICAL SUPPLY CHAIN PRACTICE) Nike   has been accused of having a history of using  sweatshops, a sweatshop is a working environment or manufacturing centre where the working environment is considered to be dangerous and difficult because workers can be exposed to hazardous materials, harmful situations, extreme temperatures, and abuse from employers. Sweatshop  workers often work long days, sometimes exceeding 14 hours, and earn pay far below a living age. In 1990s ,Nike’s suppliers in developing countries like indonesia,china and vietnam operated sweatshops in which the workers were made to work in hazardous conditions with minimal wages. this case is an ideal example of unethical supply chain in marketing. a brand as big and famous as Nike has been associated with unethical practise in this particular field of marketing. It was unbelievable and shocking on part of the people who were its loyal customers. The company initially denied all such accusitions and then in the year 2001 a very irresponsible statement was made by Nike director Tom McKean saying that the company cannot control what goes on around the world as they do not own these factories. Another famous company involved in a similar unethical practise is Apple Inc. in the year 2010 ,one of Apple’s suppliers in china was accused of using child labor. since companies are under immense pressure to find lowest cost providers ,they end up dealing with suppliers in developing countries like china ,where such unethical practises are common. o this Steve Jobs (Apple head) said that this was not merely Apple’s problem but a world problem with regard to priorities and a lack of enforcement by local agencies in various deneloping nations. Too many companies are turning blind eye towards their suppliers and end up being associated with unethical business practices. May be this is the reason why Apple ,one of the most imag e conscious and credible company could not escape this trap. NESTLE (UNETHICAL AND IMMORAL PRODUCT ) Nestle a big name in FMCG industry ,has been involved in numerous unethical marketing practices. This company was highly criticed for its disregard for the health of infants shown by its irresponsible marketing of breast milk substitutes. it had been continously breaching the WHO code regulating the marketing of breast milk substitutes. it encouraged bottle feeding and carried on promotional and advertising activities for its baby foods by giving away free samples of baby milk to hospitals . also the company was accused of misinforming mothers and healthworkers during its promotions. It stated that malnourished mothers and mothers of twins and premature babies were unable to breastfeed ,despite health organisations claimimg that threre was no evidence to support such theory. Nestle advertised directly to mothers in over twenty countries such as thailand and south africa. Also the baby foods/milk product were sold in the market without any health warning and even instuctions on the packaging an if present they were in an inappropriate language. Thus company violated the code regulating the marketing of baby milk formulas. According to WHO bottle fed babies are up to ten times more likely to develop gastro intestinal infections. Therefore this company till date is highly criticised for its unethical practice of immoral marketing and promotion of an unethical product. Other accusitions of the company include exploitation of workers at its Brazil chocolate plant including dicrimination of women workers and supporting brutal and repressive regimes MICROSOFT (PRODUCT BUNDLING CASE) Microsoft is a large diversified computer software manufacturer with one of the highest valuations in the world. Microsoft produces the Windows family of operating systems for personal computers and servers. It also produces applications software that run on the Windows family of operating systems, most notably the very successful MS- Office Suite. Almost all Microsoft products are complementary to a member of the Windows family of operating systems for personal computers and servers. United states Vs Microsoft was a civil action filed against Microsoft Corporation by United States Department Of Justice(DOJ). The allegation on Microsoft was that it abused  monopoly  power on Intel-based personal computers. The issue central to the case was that whether Microsoft should bundle its Internet Explorer web browser software with its Microsoft Windows Operating System. Bundling IE with the operating system was considered as a victory of Microsoft in the browsers war as all the Windows users had a copy of IE which had started restricting the sales of the other web browsers such as Netscape Navigator and Opera which were slow to download or had to b purchased at a store. Microsoft said that the bundling of IE with Windows was an innovation and the result of competiton and that now both were a same product. The opposition said that IE should not b bundled with Windows as a separate version of IE was available for Mac OS. They also countered that IE was actually not free with Windows as its development and marketing costs must have increased the price of Windows than what it might actually have been. This had put up a question that whether Microsoft was unethical in bundling its product or was it an innovation. Was it right to increase the sales by almost stopping the sales of others? The strategy which Microsoft adopted was not ethical as the others were suffering because of this and had no choice left before them. Hence what Microsoft did was against the ethics of the marketplace. RESEARCH STUDY (ADVERTISEMENTS AND ETHICS) In this project we have attempted to conduct a research concerning the public’s opinion about the level of ethics in advertising. Through this study we want to address the problem of the level of ethics in advertisements nowadays and what is the people’s reaction and how sensitive they are towards the issue of ethics in advertising. For the purpose of this study, questionnaires were distributed to a sample of 50 students and were asked to give their honest opinion regarding this issue. DATA REPRESENTATION Q. Do Advertisement shows an accurate view of reality? Here , 15 people strongly disagree with the situation that advertisement shows exact reality and 10 people are strongly agreeing and 10 are disagreeing with the situation which shows that every individual is having different opinion according to their thinking. Q. Do you think general television advertisements promote materialism? In this out of 50 respondents , 27 respondents think that advertisements promote materialism while other 22 people think they don’t Q. How do you view the level of ethics in general advertising? Q. Which off the following issues in general advertising would you consider being unethical ? A relatively mixed reaction is noticed in this answer. while majority believed that they perceived â€Å"lack of trust† issue in advertisement as unethical. A good lot also believed that advertisements of cigrattes and alcoholic beverages were also unethical. Q. Mention a brand name in front of the product categories mention below ? Q Would you still buy the same brand of shoes if that company is dealing in wrong practices ? For e. g. child labor 43 of sample respondents said that they will not purchase a particular brand having known that the brand deals in unethical practise. Q. Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? 19 respondents said they have not purchased a product having perceived its advertisement as unethical while the majority continued purchasing . Q . Is it fine to use unethical practices to increase profitability of the company? Almost all the respondents believe that it is not right for business houses to engage in unethical practices to maximise their profits. INTERPRETETION AND CONCLUSION The survey done through the distribution of questionnaires revealed following facts: The students interviewed believe that advertisements today have a very unreal appeal to them and do not promote reality while there are a few who also believe that advertisements present a true picture of the real world. The students also believe that advertisements do promote materialism but there was a mixed reaction when asked whether such promotion is ethical. However majority of the people failed to justify their answer and give valid reasons for the same. A huge number of them also think that advertisements do not promote materialism. Also people’s view regarding the level of ethics in the general advertisements was very generalised, for them ethcal level in advertisements is neither too high nor too low. As far as unethical advertisements are concerned, for a majority lot, advertisements which lack trust quotient and are highly exaggerated and misleading are the most unethical. While for others, advertisements promoting cigarettes and alcoholic beverages are also unethical . When asked to name a brand that hit their minds instantaneously corosponding to the products : shoes,deodorant,fainess cream and mobile phone, people had different brand names in their minds as their favourites (most of them being big names). In continuation of this question, respondents were asked if they would still purchase the same brand if they discovered that the brand was associated with unethical practices. To this their response was predictable as most of them refused while a few were not sure. Majority of the respondents have responded that they have decided not to buy a product ,if they have perceived its advertisement as unethical . this shows that a lot of people are sensitive to such issues and have expressed threir dissatisfaction by discontinuing their purchase. While some of the respondents were ignorant and continued purchase. On the other hand most of the respondents believe that it is not right for companies to compromise on their ethical values in order to achieve high profits. RECOMMENDATIONS Considering the high level of unethical issues that are emerging everyday, businesses need to realise that they have to find an alternate to unethical practices. They need to realise that unfair practicse may help them earn profits faster,but the profitability would not last for long . The consumers today are becoming highly aware and such issues cannot escape their knowledge. Thus it is better if companies should strive for using ethical marketing practices . they should Focus on providing good products with lots of benefits, and in this way they will be able to make their marketing honest and irresistible for the customers. They shoiuld make sure there is always an exchange of value between two parties with their marketing efforts. Business houses should keep in mind that business tactics should always be ethical. hey should be persuading a person to buy a product because they really need it, and when the companies are certain that this product will bring value into their lives. Ethical business practice is the ability to truly give somebody the power of choice, and not forcefully loading a product onto the customers, which they know in the back of their minds they will never have any use for. QUESTIONNAIRE NAME:- AGE:- Q1) Advertisement shows an accurate view of reality? a) Strongly agree b) Agree c) Disagree d) Strongly disagree ) No opinion Q2) Do you think general television advertisements promote materialism? a) yes b) No c) Can’t say Q3) if yes, do you perceive it as ethical or unethical and why? Q4) How do you view the level of ethics in general advertising? a) Very high b) High c) Average d) low e) Very low Q5) Which off the following issues in general advertising would you consider being unethical ? a) creation of irrational desires , and needs b) comparative advertisement c) advertisement with lack of truth d) puffery ( increased value or attributes) e) alcoholic beverage advertisement ) cigarette and tobacco advertisement Q6) Mention a brand name in front of the product categories mention below ? a) shoes b) fairness cream c) deodrant d) mobile phone Q7) Would you still buy the same brand of shoes if that company is dealing in wrong practices ? for e. g child labour a) yes b) no c) cant say Q8) Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? a) yes b) no Q 9) Is it fine to use unethical practices to increase profitability of the company ? a) Yes b) No c) Can’t say How to cite Ethical Issues in Marketing, Papers

Review Im Not Scared Essay Example

Review: Im Not Scared Essay However this also demonstrates the idea that people are capable of making their own moral choices and are able to show compassion and selflessness in times of need. Bullying is explored throughout the novel and is used to further demonstrate mans capacity for evil, this is enhanced by the adults who are corrupt and are raising their children on the idea that to gain power it is acceptable to bully others. The novel focuses on the Idea that peoples ability to be evil Is also enhanced by people, especially men, feeling the need to prove themselves, to be brave and strong and rueful. This Idea Is demonstrated when Sergei Is leading a meeting between the adults who captured Fillips and they are talking about what they should do. It Is a pivotal scene because it is when Michele finally discovers what his father has to do with the boy in the hole. Fillips mother appears on the television issuing a plea to Filipinos captors to release him. Even though Piano, Missiles father, has a son he shows no signs of sympathizing with the woman and in order to prove his manliness and bravado in front of the other men he: Made the scissors sign with his fingers. Two ears well cut off. We will write a custom essay sample on Review: Im Not Scared specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Review: Im Not Scared specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Review: Im Not Scared specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Two. This proves that he may believe and know that what they are doing is wrong but because of the bullying by the men from the North, mainly their representative Sergei, he feels he has to prove himself and does the wrong thing In front of Michele. This demonstrates mans capacity for evil because It shows that weak minded people will do the wrong thing when bullied Into It. Mans capacity for evil Is also shown when the children, mainly Skull and his older brother Fence, are introduced to bullying from a young age and are brought up not knowing that it is wrong to bully someone. Skulls father works with Sergei, Missiles father and the there men to capture Fillips and we see evidence that Skull and Fence have seen bullying before; enough to believe it is acceptable. Skull even bullies his younger friends in order to gain power because he hasnt been taught that bullying is wrong. When Michele loses the race Skull still chooses Barbara to do the forfeit and tells her to remove her trousers. She says no and he slaps her across the face causing her to oblige. Luckily Michele realizes that it is the wrong this to do and steps in and stops her: Skull got up and strolled towards her with his hands In his pockets O lost owe pull down your trousers Skull slapped her across the face. The children are imitating the cruel adult world they have grown up with and arent realizing that some of the things they are doing Is wrong. This Idea of bullying In the adult world being translated into the childrens games shows peoples capacity for evil even at a capacity for evil is a lso demonstrated by the overwhelming poverty that is, in a sense, one of the causes of the bullying because people Just want to better their situations. The devastating poverty that the town of Aqua Traverse faces is used to emphasis societys ability to be evil and to cause self-destruction because it shows that in the end the most important thing to someone is themselves and their family and in the situation some people are in, they will do anything to make their lives better. The kidnapping of Fillips is the major crime in the book which causes the immense social breakdown. Michele and his family are in a dreadful situation where Piano is often away from home for long periods of time as he tries to provide financially for his family. Times are tough and when the adults are bullied by Sergei into believing that damping the boy and asking for a ransom is the best thing to do and the only way of making their situation better they take it. In a way they are to be pitied for this because one can see that they are almost innocently Just trying to better their family. It is ironic to think they were happier before they kidnapped the boy and this helps to show that although man has the capacity to be evil it is never the right thing to do. Sergei uses verbal abuse and bullying to make all of his Southern followers believe that what they are doing is not only the right thing, but that it will help them to lead deter lives: Right from the start, you people have made one mistake after another told them up North we couldnt rely on you Youre incompetent. He uses this as a kind of reverse psychology in order to get them to stick with the plan. This shows individual peoples capability to be evil and to use others to better themselves and their situations in times of poverty, whether it is Sergei trying to use others to help him with his schemes or Piano and Teresa using others to better their lives, both situations demonstrate a definite capacity for evil in humans. The fact that Piano and Teresa engage in the kidnapping, even though they are Just trying to better their position shows that humans have the aptitude for self-destruction as well as evil. In the final scene when Piano shoots his own son because he is indulging in acts of evil it is evident that humans not only have the capacity for evil but for self-destruction as well. When Piano is holding his son who he has shot he pleads with the authorities to help him because he finally realizes Just how much he had and that he didnt appreciate that enough and if he hadnt done the wrong thing he may still have been able to keep all that he once had: l didnt recognize him. Help me, please, hes my son. Hes wounded. I didnt The scene reveals Just how mans capacity for evil enables greater capacity for self-destruction, however this idea is used to show that although man has the facility to indulge in acts of wickedness and self-destruction not all people do and this is also made clear by Amanita throughout the novel. The use of bullying and poverty is incorporated by Amanita to demonstrate mans capacity for evil but this is also used to demonstrate that not all people use their ability to be evil and self-destructive. Some people, such as Michele, are capable of kindness and compassion even when the people around them are indulging themselves in acts of evil and self-destruction. Before Piano finds out that Michele knows about the boy in the hole, Michele stumbles upon the adults having a meeting bogeyman by day he was good, but at night he was bad. This realization causes him to lose some of his respect for his father and he decides that he must see Fillips again. Michele sees Fillips mother on the news telling Fillips that she loves him. Michele sneaks out to find Fillips again: l must go. And I must tell him about his other, that she still loved him and that she had said so on television. This act of extreme selflessness by Michele next to his discovery that his father is evil reinforces the compassion of Michele when he sneaks off, putting himself in danger, in order to do the right thing by Fillips. This illustrates the true ability that humans have to be compassionate against all odds even when others are being cruel and evil. Because Michele has such a strong connection with his father he finds it difficult to go against what his father wants when he finds out that Michele had met Fillips and knew what was going on. He knows that the promises his father forces him to make are morally wrong and so he must choose between defying his father who he loves or doing what is right and in the end he does what is right because he knows that what has been done to Fillips cannot be Justified no matter how much he loves his father and wants to believe that there is still good in him. Michele does try to forget about Fillips and this shows that humans have the capacity to show compassion which is what Amanita is trying to demonstrate by the polar opposites of Michele and his fathers actions. Michele struggles with his conscious because he wants to do right by his ether while also doing the right thing: What was I going to do? I had promised him I would go and see him again, but I couldnt, I had sworn to papa that I wouldnt go. Because he has promised Fillips he will come back he is tormented by the thought of not returning to him and helping him. This proves that although Michele, like any human being, has the capacity for evil and self-destruction he also has the capacity for selflessness and compassion which is a major part of the novel as Amanita describes the two very different sides of human nature through very different characters. Im not scared by Niccole Amanita incorporates poverty and bullying to enhance the idea that humans have a definite capacity for evil and self-destruction but this idea is also used to illustrate the fact that people are capable of rising above this and can act in selfless and compassionate ways regardless of the ways people are acting around them. This description of the different forms of human nature provides an important lesson for all and shows that even in the most extreme of situations when social decay is overwhelming humans have the ability to rise up and do the right thing.